Product catalogs are always being updated to reflect new offerings. But having the time to overhaul the design is a rare luxury, so when you finally do have the opportunity, the design has to be one that everyone will be happy with for a while. The Frontline brand of Teledyne LeCroy never had a product catalog until I introduced the first iteration some years before the one pictured here. They received an enthusiastic welcome from salespeople who were used to hauling around loose datasheets to every event.
I’ve done quite a few product and services brochures in my time at Teledyne LeCroy, some of which are depicted on the left.